2019 BREAKOUTS
1:00 - 1:45 PM
SPECIALIST
Convergence in Public Relations and Marketing
Industry professionals and scholars alike have talked about the blurring of lines between PR and marketing. Does this mean they're now one and the same? In this talk Elaine Venter breaks down where the lines blur and don't between the two fields, and provides key skills to know to help where the lines do blur between them.
Elaine Venter
Assistant Professor of Mass Comm @ Colorado Mesa University
INTERMEDIATE
Video Storytelling From Scratch
How to stop blindly following other people’s recipes, and speak clearly and directly to your audience.
Caleb Weaver
Founder/Videographer
@ Lightbulb Media
ADVANCED
Be An Employee-Powered Brand: Tap Into Your Tribe Of Internal Advocates
During this session you’ll fill your toolbox with tactics to up your internal communications game and focus on who’s in front of you. Discover ways internal communications can help you do more than keep employees informed and engaged, rather turn them into advocates for your company, brand and business.
Jenn Rudolph
Corporate Communications @ POWDR
ALL
In the Line of Fire Questioning
Whether you’re being interviewed by media or being asked questions by a Board of Directors, feeling confident to answer questions directly is a skill needed for everyone.
During this hands on session, you’ll have an opportunity to field direct questions while under pressure to teach you speaking skills needed for handling tough questioning situations.
** This session will be limited to 8 people.**
Dylan Hardy
Marketing and Communications Specialist
@ Hilltop Community Resources
Thursday
Thursday
2:00 - 2:45 PM
SPECIALIST
Cooperative Campaigns for Marketing & PR
Cooperative Campaigns - learn how two local marketers utilized State grant money to extend their reach through a competitive and creative campaign that represented both agencies. From initial brainstorming to execution, here are our tips to stand out in noisy marketplace while stretching small budgets!
Mistlyann Meyeraan & Ryan Robinson
Executive Director
@ Western Slope Center for Children
&
Marketing Manager @ Powderhorn Mountain Resort
INTERMEDIATE
Tracking and Reporting
In this session, take away tools and tips that you can put into place to track media performance. Customizing Google Analytics in your favor, setting up UTMs and trackable URLs, a review of Google’s Data Studio and following the customer journey from interaction to conversion. This session is for all levels of tracking knowledge and we encourage you to bring questions as it relates to your business.
Jill Coyle & Sara Moore
Vice President/Director of Client Services
& Media Director
@ Hill Aevium
ADVANCED
Internal Communications Q & A
In this practical hands on session, Jennifer is ready to help you navigate questions you have with your current situations and concerns. Bring your questions and your thoughts and get ready for a great practical discussion.
Jenn Rudolph
Corporate Communications @ POWDR
ALL
In the Line of Fire Questioning
Whether you’re being interviewed by media or being asked questions by a Board of Directors, feeling confident to answer questions directly is a skill needed for everyone.
During this hands on session, you’ll have an opportunity to field direct questions while under pressure to teach you speaking skills needed for handling tough questioning situations.
** This session will be limited to 8 people.**
Dylan Hardy
Marketing and Communications Specialist
@ Hilltop Community Resources
Thursday
3:00 - 3:45 PM
SPECIALIST
Cooperative Campaigns:
Q & A
Join in this open discussion with Mistalynn & Ryan to navigate your current campaign challenges. This is a hands on practical workshop. Bring your questions and get ready to dive in!
Mistlyann Meyeraan & Ryan Robinson
Executive Director
@ Western Slope Center for Children
&
Marketing Manager @ Powderhorn Mountain Resort
INTERMEDIATE
Brand & Reputation Management
Matthew Breman will be presenting and leading a conversation around Brand and Reputation Management. Topics covered will include the importance of company and employer brand management, why reputation management is important, measurement and strategies to improve your reputation.
Matthew Breman
Founder & CEO @ Cranium
ADVANCED
Law & Ethics
Attorney Ashley Kissinger will discuss the legal risks and ethical issues that can arise from marketing materials, ad copy, website content, and other forms of corporate expression. Topics covered will include defamation, trademark and copyright infringement, the right of publicity, and FCC regulations on native advertising. Ashley will offer some practical guidance on how to avoid legal risk and how to handle complaints.
Ashley Kissinger
Media and Content Publishers Attorney
@ Ballard Spahr LLP
ALL
Brand You: The Complete Foundation of a Brand
Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that distinguish one product or service from another.
Branding today is a bit more complex, and even more important. It’s the perception that a consumer has when they hear or think of your company's name, service, or product. In this 45-minute session, Ryan will teach on the “NEW” way to branding look and how to excite with effective practice branding in a ever-changing world of digital, social and local media.
Ryan B. Lewis
Marketing and Communications
@ The Lewis Agency
Friday
1:00 - 1:45 PM
SPECIALIST
Marketing 101
Enjoy an open discussion on the basics of marketing. We’ll blow up old myths and give you an understanding of the Why to Market, Basics for a Successful Campaign and Traps to Avoid. Bring your questions and be prepared to have a candid and fun discussion.
Tom Sheldon
Program Director
@ MBC Grand Broadcasting
INTERMEDIATE
Email Marketing
Email marketing remains one of the most powerful communications channels. We will spend time discussing why email still matters to you and the people you’re trying to reach, ensure your campaigns are making it to the Inbox, and what metrics you should be tracking.
At the end you will walk away with a guide to help you perform regular email audits which are crucial to email success.
Libby Olson
Principal, Marketing Strategist @ Growl Agency
ADVANCED
Podcasts
Joey will be speaking about Podcasts
Joey Kercher
Entrepreneur, Investor,
Experiential Marketing Expert, Podcast Host,
Thought Leader & Forbes Contributor
ALL
Reaching the Brain through the Heart: The Art and Science of Corporate Storytelling
Storytelling is more than an art form. Over the past 10 years research has proven that effective storytelling can persuade and even alter the audience's brain chemistry.
In this session, Adam Cochran will present examples, processes, and tips on how companies can better incorporate story into their branding and marketing through all forms of media.
Adam Cochran
Multilmedia Producer
@ ACAMS
Friday
2:00 - 2:45 PM
SPECIALIST
Don't Be Fooled in Digital
The evolution of digital marketing has provided amazingly effective means for small businesses to promote themselves. It has also created numerous opportunities for unscrupulous businesses to extract cash from small businesses under the guise of modern marketing. In this breakout session we'll look at some of the most common marketing scams, schemes and otherwise too good to be true programs. We'll close with how effective measurement will ALWAYS protect you from predatory marketing companies.
Stan Stephens
Owner @ Long Point Digital Agency
INTERMEDIATE
Agile Marketing
At the beginning of the year, there is pressure to have a marketing plan set in stone and locked and loaded. We understand the importance of having a game plan and a road map! But what happens if we need to shift efforts 3, 4, 5 months from now and we didn’t set it up to allow flexibility? Specifically as it relates to media contracts. In this session, we're going to discuss the importance of creating an agile marketing plan. Walking away, you will receive tips and tools on how to do this without losing out on highly sought after placements. We will review sample marketing plans that allows room for flexibility and the ability to shift.
Jill Coyle & Sara Moore
Vice President/Director of Client Services
& Media Director
@ Hill Aevium
ADVANCED
Marketing Automation
Lead nurturing is an integral part of a successful marketing strategy and marketing automation has the potential to revolutionize more complex multi-channel customer communications. We will touch on understanding technology for marketing automation – the difference between ESPs, marketing automation and CRM, creating an automated lead nurture strategy using marketing automation to support customer lifecycle activities and calculating the ROI- going beyond basic KPIs.
Libby Olson
Principal, Marketing Strategist @ Growl Agency
ALL
Marketing Unplugged:
Q & A Session
Bring your questions and your work challenges and get ready to dive in! Join a few marketing professionals in an open discussion about YOUR current marketing challenges. This unplugged session is designed to help you in your current work situation strategize current marketing issues that you may be facing.
Tamara Krizman, Vanessa Gross & Dusti Reimer
- Director of Marketing and Business Development at Mesa Mall
- Marketing Manager at Fusion Group USA
- Owner of Elevate PR & Marketing Agency
Friday
3:00 - 3:45 PM
SPECIALIST
This is a Logo and Not Your Brand
Join Matthew Breman, Founder & CEO of Cranium as he lays out what a brand is, what it incorporates and how.
Matthew Breman
Founder & CEO @ Cranium
INTERMEDIATE
Digital Strategy & Planning
As with all marketing, there is no magic formula, it takes time and lots of think through. This session will use some actual campaigns as examples of lessons learned when it came to executing comprehensive digital campaigns. It will also focus on the importance of data and some ways to use it to monitor the success or lack of success of your digital campaign.
Eric Mello
Marketing Manager
@ SCL Health
ADVANCED
TBD
This session is TBD
TBD
TBD
ALL
Social Media is Free!
Or Is it?
Social media is free! Or is it? In this presentation, Elaine Venter will discuss the pros and cons of paid advertising for social media and how to best get started.
Elaine Venter
Assistant Professor of Mass Comm @ Colorado Mesa University