2020 BREAKOUTS

7:00 AM - 10:30 AM

Thursday

PACKET PICK UP

7AM - 8AM

 

 

OPENING TALK

8AM - 8:30AM

 

 

KEYNOTE SPEAKER:
Richard Fagerlin, Author Trustology

8:30AM - 9:15AM

 

 

MEDIA PANEL DISCUSSION:

Kate Porras - Moderator
Bernie Lange, Jillian McCarthy, Libby Pelletier & Dennis Webb

9:30AM - 10:30AM

 

 

Thursday                     Creative Sessions

10:45 AM - 11:45 AM

  • Goal/Vision Boards

    Take time to really get focused this year with your goals.

    In this session, we'll have materials available for you to create your vision/goal board. 

    Keep them in your home or office for inspiration all year.


    S
     

  • Puppies & Pastries

    Enjoy this calming and chaotically fun time with puppies!

    Harmony Animal Matchmaker and Sanctuary will be bringing 4-5 litters of puppies that need love and socialization with lots of play before they are adopted out.



     

  • Best Meme & Photo Throwback

    For those that call themselves Meme Masters, you'll be competing for awards in the following categories:
    Best Meme,
    Best Old School Photo,
    & Most Creative Use of the Photo Booth.

    Awards handed out Friday during Closing Ceremonies.

    Suggested App: Mematic 

Thursday                             Lunch

11:45 AM - 12:45 PM

Thursday

1:00 - 2:15 PM

Thursday                 Lunch Hosted By CMU

11:45 AM - 12:45 PM

Thursday

1:00 - 2:15 PM

  • SPECIALIST

    Stretching the Dollars for the Best PR/Marketing Workout: Maximizing a Limited Marketing Budget

    During this session, attendees will learn how to best leverage their marketing dollars in a competitive, complex media environment. Karen will guide attendees through various strategies to utilize earned media opportunities to compliment paid media buys. Attendees will also learn what mediums work well together and why some strategies fall short, regardless of the amount of money thrown at a campaign.

    Karen Martsolf

    Vice President of Marketing/Communications and Fund Development of Community Hospital

  • INTERMEDIATE

    Planning Social Media Content

     

    Bring your notebooks! In this session you will learn how to efficiently plan out your social media content for the month. We will discuss apps and websites to help you plan your content, how to batch content as well as a Q+A portion. This is a hands on session and you will leave with a content plan to implement for the month of March and the knowledge so that you can repeat every month.

     

    Zoe Dunn

    Owner @

    Zoë Mae Designs

     

  • ADVANCED

    Marketing Research: Where Do We Start?

    This session will provide an overview of applying appreciate research methodology to solve practical problems. The basic concepts of research discussed with practical examples are:

    -Building a solid theoretical framework

    -Applying appreciate methods

    -Triangulating methods and

    -Evaluating the reliability and validity of the research

    Dr. Shiang-Lih Chen McCain

    Assistant Professor of
    Marketing at Colorado Mesa

    University
     

Thursday

2:30-3:45 PM

  • SPECIALIST

    Becoming Beyond Reproach

    In this compelling workshop, Bridgett will review multiple ways to manage your business reputation, appropriate ways to respond to negative feedback and how you can stay a step ahead of the media. 

    Bridgett Guiterrez

    Account Executive, Digital Strategist @ Ryan/Sawyer Marketing

  • INTERMEDIATE

    Lights, Phone, Action!

    Join this workshop to learn how to live stream video and on which social platforms, best practices for going live, and editing both live and pre-recorded video all on your mobile device. For those who are Podcasters and Bloggers, learn how to repurpose or expand their podcast to video content! 
    *iMovie, InShot, Quick, Adobe Spark Video and Mojo Apps should be downloaded before session

    Elaine Venter

    Assistant Professor of Mass Communications @ Colorado Mesa University

  • ADVANCED

    You're a Badass:
    Brand Yourself

    Using your personal branding toolbox, discover the tactics to discover who you are, what your target audience should be and how to communicate your personal brand in every channel you utilize.

    Jennifer McCurdy

    Director of Operations

    ACD Direct, Inc.

Thursday

  • SPECIALIST

    An Exercise in Ridiculosity

    You are marketing your business by doing what everyone else is doing.

     

    Are you trying to blend in or stand out?


    This collaborative and experiential workshop will explore how to use "ridiculosity" to develop new ideas for marketing your business and developing new campaigns. Turn a limitation into an advantage and discover how ridiculous proposals can lead to the most innovative and memorable campaigns.

    Adam Cochran

    Multimedia Producer, ACAMS
    LampStone Creative, Owner

  • INTERMEDIATE

    Why Didn’t I Think of That?

    Finding creative solutions to stand out from your competitors
    Come ready to hear some of the creative ways to grab attention from potential customers. We will be focusing on creative print, branding and promotional items that help you get noticed.

    Joel Kincaid

    Guru of all Things Creative
    Merge 2 Media
    Marketing by Design

  • ADVANCED

    Law: What to do with Cyber Trolls

    Cassandra Kirsch will present on various kind of cyber issues that businesses in the digital age deal with like fake reviews to online bullying.

    Cassandra Kirsch

    Founding Attorney at Law Office of Cassandra Kirsch.

4:00-5:15 PM

Thursday                       Initiate Mixer 

5:15 - 7:30 PM

The Initiate Mixer will include complimentary beer and wine, along with a cash bar.

 

Come prepared to mingle and let loose with your fellow conference attendees.

Friday

PACKET PICK UP

OPENING TALK

Morning Presenter:
Josh Lewis, Colorado State Patrol PIO

MARKETING PANEL DISCUSSION:

Heather Benjamin-Moderator, Jennifer McCurdy, Mistalynn Meyeraan, Jill Coyle, & Joel Kincaid

7:00 AM - 10:30 AM

7AM - 8AM

 

 

8AM - 8:30AM

 

 

8:30AM - 9:15AM

 

 

9:30AM - 10:30AM

 

 

Friday                        Creative Sessions

10:45 AM- 11:45 AM

  • Goal/Vision Boards

    Take time to really get focused this year with your goals.

    In this session, we'll have materials available for you to create your vision/goal board. 

    Keep them in your home or office for inspiration all year.


     

  • Puppies & Pastries

    Enjoy this calming and chaotically fun time with puppies!

    Harmony Animal Matchmaker and Sactuary will be bringing 4-5 litters of puppies that need love and socialization with lots of play before they are adopted out.



     

  • Silicon Valley StartUps Game

    In this Shark Tank-Meets-Cards Against Humanity Game, you'll be given 3 cards that help you figure out your company name, target user, and industry. 

    But when you start to pitch to the Investors-get ready for them to pull the Hot Trend card to incorporate into your new business.

    One person/team will be awarded Best Pitch!

11:45 AM- 12:45 PM

Friday                        Lunch Hosted By CMU

11:45 AM - 12:45 PM

Friday

1:00 - 2:15 PM

  • SPECIALIST

    Who are They, Where did They Come From and What do They Want?

    Intro to Data-Driven Marketing

     

    Who are they? Where did they come from and what do they want?


    Come ready with all your analytics up and open as Sarah walks you through the different kinds of information you can find out about brand/business customers. Expect a dynamic, positive learning atmosphere to help create more effective campaigns with your discoveries. 

    Sarah Allen

    Global Marketing Director for Mountain Racing Products

  • INTERMEDIATE

    Brand and Culture: How it Affects Your Customer

    Your employees have powerful energy to bring to your organization and influence your customer relationships. However, when Marketing is responsible for the company’s brand and executing campaigns, but not shaping how it’s experienced, a disconnect between brand strategy and customer experience is created.

     

    Come ready to learn and experience how Marketing is best positioned to design and manage unified CX and EX while developing successful campaign strategies in this interactive workshop.

    Libby Olson

    Principal, Marketing Strategist @ Growl Agency

  • ADVANCED

    The Weirdness of People - Customer Behaviors

    Consumers are wildly unpredictable and often make illogical purchasing decisions. How do companies plan for and adapt to changing consumer needs and wants? This interactive workshop examines consumer behavior today and how it affects the way your company should be doing be doing business. Explore the methodology (and benefits!) of building long-term, mutually satisfing customer relationships.

      

    Deb Parman

    Associate Professor of Marketing CMU
    & Parman and Associates, Owner

Friday

2:30 - 3:45 PM

  • SPECIALIST

    Crack Your Back...Links

    A Practical Approach to SEO, Analytics, and UX/CX in 2020
    In this session, Shea will break down the fundamental Search Engine Optimization practices your business should be implementing in their 2020 digital strategy, practical tips and tricks to get more value from your customer data and analytics, and how to use that information to increase digital engagement with your brand across all brand touch points. 

    Shea Bramer

    Marketing Coordinator
    Western Rockies Federal Credit Union

  • INTERMEDIATE

    Wait a minute, is that an Ad?

    If it looks like an ad, talks like an ad and smells like an ad, it’s probably not going to work. We'll look at how new mediums like social, experiential, guerrilla are changing the game.
     

    Gordy Hirsch

    Creative Director @
    Hill Aevium

  • ADVANCED

    Corporate/Business Culture 2020

    Why is Corporate Culture so Important to Your Overall Marketing Scheme for 2020? 

    Learn the TOP secrets from Nike, Zappos, Ritz Carlton and Chick-Fil-A on how they are integrating their corporate culture into their marketing initiatives. Corporate/business culture marketing is the fastest growing marketing trend and we want to share the secrets. Let's have fun and GROW corporate culture for your business ... it does add to your brand and marketing equity. 

    Ryan Lewis

    Marketing and Communications

    @ Ryan Lewis Agency

Friday

4:00 - 5:15 PM

  • SPECIALIST

    I Have a Video...Now What?

    Have the content, and now don't know what to do with it? Or have a marketing plan but don't have the assets to execute it? It can sometimes be the hardest "what comes first, chicken or egg?" conversation in businesses. In this session, Jill Coyle owner of Colvita Creative a marketing and advertising agency based in Eagle, and agency partner, Michael Hans Principal of Meyvn Creative located in Crested Butte share agency secrets of creating and planning out rich video/media to reach your audience and achieve your marketing goals. There will be discussion around items such as: what comes first, collaboration between agencies, approach and project planning, and setting up your budget for both.

    Jill Coyle

    Owner

    Colvita Creative

  • INTERMEDIATE

    Once Upon a Brand Story

    Telling your brand’s story and why anyone should care.

    Gordy Hirsch

    Creative Director @
    Hill Aevium

  • ADVANCED

    The Pursuit of Conversions

    Whether your goal is to generate leads, drive in-store sales, or recruit volunteers - measuring conversions is a key step.  Join us to learn how to identify, measure and increase the conversions that drive real growth.

    Stan Stephens

    Owner, Lead Strategist
    Long Point Digital

5:15 PM - 5:30 PM

Friday                           Closing Ceremony

Creative Session Awards Presented by Long Point Digital

Initiation for 2020