Intro to Data-Driven Marketing

Who are they? Where did they come from and what do they want?

Come ready with all your analytics up and open as Sarah walks you through the different kinds of information you can find out about brand/business customers. Expect a dynamic, positive learning atmosphere to help create more effective campaigns with your discoveries. 

Your employees have powerful energy to bring to your organization and influence your customer relationships. However, when Marketing is responsible for the company’s brand and executing campaigns, but not shaping how it’s experienced, a disconnect between brand strategy and customer experience is created.

Come ready to learn and experience how Marketing is best positioned to design and manage unified CX and EX while developing successful campaign strategies in this interactive workshop.

Consumers are wildly unpredictable and often make illogical purchasing decisions. How do companies plan for and adapt to changing consumer needs and wants? This interactive workshop examines consumer behavior today and how it affects the way your company should be doing be doing business. Explore the methodology (and benefits!) of building long-term, mutually satisfing customer relationships.